At the recent CSR Malaysia Awards 2018 luncheon event, outstanding Malaysian corporations that have excelled tremendously in the socio-economic transformation of Malaysia were honoured. The event served as a platform to celebrate outstanding achievers and inspiring corporations for their efforts to create a better Malaysia through their Corporate Social Responsibility initiatives. The recipients of these awards have been selected by a panel of high caliber judges representing corporate and social bodies.
34 Malaysian companies; listed and private were honored, recognized and awarded for going the extra mile to reach out to needy communities and to engage in sustainability endeavours in efforts to create a better Malaysia.
Among the recipients of the awards are:
- 7-Eleven (Retail Category)
- ABM Fujiya Bhd (Manufacturing – Sarawak)
- AirAsia (Airline)
- Axiata (Telecommunication)
- Bank Rakyat (Overall Excellence)
- Berjaya Starbucks (F&B Retail)
- Canon (Imaging Products)
- Coway (Home Appliances)
- Hard Rock Hotel Penang (Hotel)
- Institut Jantung Negara (Healthcare)
- Ivory Properties (Developer – Northern Region)
- Kenanga Investment Bank (Investment Bank)
- KPMG (Financial Services)
- Kwantas Berhad (Plantation – Sabah)
- LBS Bina Group (Listed Developer)
- LeBLANC (Manufacturing & Supply)
- Manulife (Insurance)
- Maxxima (Network Marketing)
- McDonalds (Quick Service Restaurant)
- Orando Holdings (Developer – SME)
- RHB Bank (Listed Commercial Bank)
- Salcon Berhad (Engineering)
- Shell (Oil & Gas)
- Sin Chew (Chinese Language Daily)
- Star Media (English Language Daily)
- Tesco (Hypermarket)
- YTL (Conglomerate)
The judging Criteria for the CSR Malaysia Awards are as follows:
- Clear purpose and goals of the company for the CSR initiative
- The impact created / the significance of the CSR initiative
- Frequency of CSR events held
- Total amount of contributions given
- Transparency in reporting CSR initiatives
- Creative implementation of the CSR activities
- Strength of the CSR team
- Sincerity and the effectiveness of each initiative
More often than not, the focus on recognition for CSR excellence has not been sufficient. It must be remembered that private sector companies are the driving force of the nation’s economy and they are well placed to carry out meaningful and significant CSR activities. Receiving the CSR Malaysia Awards from Yang Amat Berhormat Dato’ Sri Dr. Wan Azizah binti Wan Ismail, Deputy Prime Minister cum Minister of Women, Family and Community Development was very relevant and appropriate as the Government and the Ministry will be able to take note of the individuals and corporations that champion Social Responsibility initiatives. Also present at the event was the CSR Malaysia’s Chairman Dato’ R. Rajendran and its Co-Chairman/ Managing Editor Lee Seng Chee.
Corporate Malaysia’s aspirations go beyond mere profits or building world class buildings or infrastructures. These caring organizations promote sustainable economies by helping marginalized communities and making environmental efforts to preserve our heritage for future generations. The event not only celebrated the CSR achievements of these outstanding corporations but also served as a source of inspiration for other corporations to emulate them.
CSR Malaysia Awards 2018 was organized by ‘CSR Malaysia’ magazine, a free publication that shares the unwavering commitment of corporations in Malaysia with a vision and mission to create awareness on the growing need to lend a helping hand to make the world a better place for all. The event, which was attended by some 450 corporate personalities and foreign dignitaries, was supported by Ministry of Women, Family and Community Development.
In the support of raising awareness about autism, 7-Eleven Malaysia collaborated with NGO Hub Asia to initiate a short certification programme on Café Preparation and Service for autistic youths at Autism Café Project in iM4U Sentral, Taman Perindustrian Puchong.
Mohd Adli Yahya, a father of an autistic son, left his job to help local autistic youths take charge of their lives in seeking and securing future employment. The café presented an ideal opportunity for 10 of its youths to slowly build their confidence by socializing with others and accomplishing daily tasks.
“As parents, we constantly think of our children’s best interests, and raising a child with autism is no different. In fact, it becomes even more crucial for us to be supportive and guide them through the process of being independent on their own,” said En. Adli.
“Knowing that our child is capable to take charge of their own future helps put our mind at ease, as we know that they will be able to support themselves when we are no longer able to,” he added with a teary smile.
Volunteers from 7-Eleven Malaysia coordinated the programme by mentoring youths to carry out basic café and food service skills such as greeting walk-in customers, serving food and baked goods, as well as cleaning and clearing tableware and kitchen utensils after use. In between, volunteers would provide encouragement and assurance to further boost their confidence.
To acknowledge their efforts, upon completion of the certification program, 7-Eleven Malaysia awarded each youth with a certificate and goodie bag. They also contributed a generous amount of supply consisting eggs, rice noodles, sugar, coffee and other necessities for the café’s daily operations and catering services.
Poh Kong, a renowned jewelry brand brings charity to another level. Poh Kong deem in taking part when it comes to the general public. With this in mind, Poh Kong had done few charity events that have benefited the greater good for the society. Some of the event includes outdoor sports (MRCA Charity Golf), campaign (EMPOWERED ‘Love Your Butt, Check Your Guts’ Colorectal Cancer Awareness) and also old folks home visitation (Chik Sin Thong old folks home). When it comes to charity, Poh Kong took in consider from angle possible to contribute to the society. By having all these programs and activities, Poh Kong hopes to help ease the hindrance of the people.
Lenovo, the world’s leading PC manufacturer, and Rise Against Hunger, an international hunger relief non-profit organization, joined forces in the fight against hunger. More than 100 employees participated in Lenovo’s first Make A Difference week. Over 20,000 highly nutritious meals comprising rice, soy, and vegetables were packed at the event. These dehydrated meals are then distributed by Rise Against Hunger to local schools as part of their school feeding initiative and other programs that promote self-sufficiency.
“It is a privilege to work with Rise Against Hunger to provide aid to the needy. As a global business with operations all over the world, we believe that it is our responsibility to give back to the community in which we conduct business in,” said Khoo Hung Chuan, the Country General Manager of Lenovo Malaysia. “I am pleased to see the effort and dedication demonstrated by everyone at Lenovo Malaysia’s first Make A Difference week. As Lenovo’s business continues to grow in Malaysia, I hope to see more of such collaboration for the betterment of the local community we work in.” he added.
Great Eastern Life Assurance (Malaysia) Berhad, (Great Eastern Life) expanded their efforts in helping underprivileged children to succeed in their public examination through the Let’s Score ‘A’ Workshop. 73 PT3 candidates and 96 SPM candidates from registered homes under Jabatan Kebajikan Masyarakat (JKM) across Peninsula Malaysia attended the workshop held at Menara Great Eastern. The PT3 workshop covers Mathematics and English subjects whilst the SPM workshop covers four (4) subjects namely Mathematics, English, Sejarah and Bahasa Melayu.
The workshop was designed to encourage interactive learning process with quiz-style environment to ensure the children are fully engaged. During the workshop, children were divided into groups to allow better interaction with the teacher. The workshop provides useful examination tips, answering techniques, and review past examination questions. Workbook and study materials were also provided and valuable techniques and tips to help them score more A’s in their upcoming examinations.
Recently, EXIM Bank celebrated World Autism Awareness Day with a group of autistic children under the ‘Program Pendidikan Khas Integrasi’ at Sekolah Kebangsaan Jalan Batu. As part of their CSR initiative, a new reflexology garden was constructed to assist these special children in their daily therapeutic activities. President/CEO of EXIM Bank Norzilah Mohammed was present to officiate the event. The ceremony also consisted of a mock cheque presentation with the amount of RM10,000 for the school maintenance and a donation of books worth RM5,000 for the school library.
“With the installation of this reflexology garden within the school compound, the school will carry out daily therapy exercises for these special children for 20 minutes to improve the wellbeing and vitality of these children,” said Norzilah.
The day ended with the 240 children being treated to a scrumptious lunch by EXIM Bank’s management committee and teachers.