MM Synergy Spreads Cheer

Not long ago, directors and shareholders of MM Synergy Sdn Bhd, KL Lim, Datuk Charlie Chong, Dato Clement Ang and YF Heng, paid a visit to Pertubuhan Kebajikan Kanak-Kanak Selangor in an effort to bring joy and happiness to the underprivileged children. The gentlemen took time off their busy schedules to spend time with the children and also learn about the home. They also provided the home with pizza, KFC, drinks and even ice cream. The children and caretakers were delighted to see such kind acts, and thanked them for their generous contribution.

The home, located in Klang, is home to over 70 children consisting of different ages and various family backgrounds.

“I read about this home on Facebook and found out they needed help. So, I decided to visit the children along with my partners to help put smile on their faces. I believe everyone should help society and there are certainly many ways to do so,” says KL Lim.

A contribution of RM8000 was also made to the home right before the session concluded.

MM Synergy Sdn Bhd recently launched MM-SOS, a 24-hour emergency response service, provided by Fastlane Emergency Resources Group (FERG). To find out more, go to

EXIM Bank Goes the Extra Mile

EXIM Bank has made it a point to spread information about issues faced in regards to the elephant population, in an effort to sustain their CSR initiatives. EXIM Bank representatives recently made their way to Pusat Konservasi Gajah Kebangsaan Kuala Gandah for a programme to spread awareness and information about the conservation of elephants. The event started off with the launch EXIM Bank’s contribution, officiated by YBhg. Datuk Mat Noor Nawi, Chairman of EXIM Bank. Among the initiatives of EXIM Bank included the improvisation of the information centre of PKGK Kuala Gandah with latest information on elephants in the form of posters, signboards, bilingual visitor leaflets and the donation of prosthetic leg for female elephant named Selendang.

Many activities are being organized for the upcoming World Elephant Day, such as coloring contest, treasure hunt, photography contest and more. The public is also welcome to head on to PKGK Kuala Gandah for free entry.

Oppo Brings Joy to Underprivileged Children

This year, OPPO Malaysia stepped up its efforts in bringing joy and happiness to some 424 children from homes located across Klang Valley, Kota Bharu, Kedah, Johor, Perak, Kuantan, Malacca, Sabah and Sarawak. The homes were provided with essential items and cash donations worth RM200,000 in total.

In the Klang Valley, OPPO visited Pusat Jagaan Kasih Murni to spread joy in the form of fun activities and a ‘buka puasa’ session. OPPO also presented a cash donation to the home.

“Every child is special and deserves to feel happy and secure at all times. The homes that we have visited across the nation do all that they can to ensure that the children are well taken care of which is why we are pleased to make this donation. We believe that with our contribution, they will be able to provide more for the children,” said William Fang, CEO of OPPO Malaysia.

In a move that surprised members of the homes, OPPO also announced that they would be offering job opportunities to children who are eligible to join the workforce.

Malaysia’s Outstanding Corporations In CSR Initiatives Honoured

At the annual CSR Malaysia Awards 2017 luncheon event held at Sheraton Imperial Kuala Lumpur on the 20th of July, outstanding Malaysian corporations that have excelled tremendously in the socio-economic transformation of Malaysia were honoured.  The event served as a platform to celebrate outstanding achievers and inspiring corporations for their efforts to create a better Malaysia through their Corporate Social Responsibility initiatives. The recipients of these awards have been selected by a panel of high caliber judges representing corporate and social bodies.

Malaysian companies; listed and private were honored, recognized and awarded for going the extra mile to reach out to needy communities and to engage in sustainability endeavours in efforts to create a better Malaysia.

AirAsia Berhad

7 Eleven

Among the recipients of this year’s awards are RHB Bank, Exim Bank, AirAsia X, AirAsia, Axiata, Nestle, 7-Eleven, Bank Islam, Axa Affin, Heineken, KPMG, LBS Bina Bhd and Ivory Properties Bhd.

More often than not, the focus on recognition for CSR excellence has not been sufficient. It must be remembered that private sector companies are the driving force of the nation’s economy and they are well placed to carry out meaningful and significant CSR activities.  Receiving the CSR Malaysia Awards from Yang Berhormat Datuk Sri Rohani Abdul Karim, Minister of Women, Family and Community Development was very relevant and appropriate as the Ministry and the government will be able to take note of the individuals and corporations that champion Social Responsibility initiatives.

AXA Affin



Corporate Malaysia’s aspirations go beyond mere profits or building world class buildings or infrastructures. These caring organizations promote sustainable economies by helping marginalized communities and making environmental efforts to preserve our heritage for future generations. The event not only celebrated the CSR achievements of these outstanding corporations but also served as a source of inspiration for other corporations to emulate them.

CSR Malaysia Awards 2017 was organized by CSR Malaysia magazine, a free publication that shares the unwavering commitment of corporations in Malaysia with a vision and mission to create awareness on the growing need to lend a helping hand to make the world a better place for all. The event was supported by Ministry of Women, Family and Community Development.

Dato’ Sri Hajjah Rohani Abdul Karim

Also present at the event were Datuk R. Rajendran, CEO of CSR Malaysia and Lee Seng Chee, Managing Editor of CSR Malaysia.

Media Prima’s Bonding With The Community

Visitors to Masjid Baru Daerah Temerloh, Pahang were treated to a ‘meet and greet’ session with local artists of Malaysia in Media Prima’s recent Jom Masjid event which was part of its Terima Kasih campaign. The event welcomed almost 300 fans and kicked off early at 9 in the morning. Besides connecting the artists with their fans, this event also provided them with the opportunity to participate in an Al-Quran reciting session along with sharing Islamic knowledge with one another. Some of the artists present at the event included Terima Kasih ambassadors Elfira Loy, Redza Rosli, Faizal Tahir, Aizat Amdan, Zainal Ariffin, Fiza Sabjaham and Fakhrul Radhi Khamaruddin. Cash donations were also given out toorphans and the day ended with a supper session after terawih prayers.

Naza’s Empowerment Plan for Local Communities

Naza Communications recently signed a Memorandum of Understanding (MoU) with its pioneering group of collaboration partners, which are Malaysian app developers Car Bengkel, Ezyhaul, Living Space, My Homestay Malaysia and the Telecommunications Engineering College (TEC) to implement and accelerate the NURI Program, a rural empowerment initiative. The NURI Program will see Naza Communications as the first tower communication service in Malaysia to implement such an initiative.

The NURI Program is a multi-phase 3-year programme which aims to empower rural communities in Malaysia by using mobile broadband as an enabler. Naza Communications plans to achieve its objective by increasing the income of selected rural communities through the mobile economy, utilizing mobile apps in assisting the transformation of rural areas to uplift their well-being and instilling responsible internet usage to promote lifelong learning and skills enhancement.

The NURI Program will be implemented around 200 villages in 80 locations nationwide which will be rolled out in 3 phases throughout a 36-month plan, with Northern and Eastern regions of Peninsula Malaysia and East Malaysia identified as suitable recipients.

AXA Affin’s Run With Different Colors

AXA AFFIN Malaysia announced the launch of the AXA Hearts in Action Run 2017, which will take place on 24 September 2017 at MAEPS, Serdang. This is the third consecutive year in which AXA AFFIN is hosting the event. In 2016, the event was well-received with over 7,000 participants, and contributions of RM110,000 to WWF-Malaysia. This year, AXA AFFIN is aiming to make cash contributions to four NGOs in Malaysia, WWF-Malaysia, National Council of Women’s Organisations (NCWO), National Kidney Foundation (NKF) and World Vision Malaysia (WVM).  By participating in this event, runners will not only be able to enjoy a fun and healthy day with family and friends, but make a difference by contributing to these organizations at the same time, as part of the proceeds will go towards supporting the various initiatives and projects by these organizations.

Participants will be able to make a strong statement proclaiming their support towards their preferred cause by choosing one of five different coloured T-shirts, each representing one of the five causes:

  • Green – for those who support environmental protection
  • Orange – for those who support the protection of wildlife
  • Yellow – for those who support healthy lifestyle and the fight against diseases
  • Pink – for those who support gender equality and women’s empowerment
  • Blue – for those who support child education and fight against child poverty


MAEPS, the venue for this year’s event, is the largest agro park in Asia. Runners will be brought closer to nature and treated to beautiful landscapes along the routes. AXA AFFIN is targeting 8,000 participants and hope to raise RM150,000 in support of the five causes.

AXA Hearts in Action Run 2017 partners and sponsors include Brooks, Quill City Mall, Nestle Fitnesse, AXIS Physiotherapy, Urban Health and Running Malaysia.

Registration for AXA Hearts in Action Run 2017 is now open at The first 2,000 registered early birds will receive free name personalization on their running shirts.