In conjunction with Minggu Kesedaran Pendermaan Organ (MKPO) Peringkat Kebangsaan 2018, the National Kidney Foundation (NKF) of Malaysia had initiated a unique approach to promote organ donation with mobile cruisers. The NKF team distributed flyers containing organ donation statistics and information about organ donation along with green pens to drive awareness and commitment for organ donation between 17-21 October.
“Almost 25,000 patients are currently on the waiting list for organ transplant in Malaysia; however only 1.3% per million population of Malaysia has registered as organ donor pledgers. Through this effort, we strive to create awareness of the struggle of those with kidney disease that are hoping for transplants as well as to encourage the public to recognize the life-saving significance of organ donation,” said Chua Hong Wee, the Chief Executive Officer of NKF.
The mobile cruiser team went around the Klang Valley areas including Subang Jaya, Petaling Jaya, Shah Alam, Kelana Jaya, Damansara and Kuala Lumpur, targeting public places such as universities and shopping malls in order to spread the message to members of the public of all ages. There were also fun and informative activities such as live interviews with the public so as to understand Malaysians’ perspectives and knowledge towards organ donation in the country. Interactive games with free gifts, as well as the special appearance of movie character mascots brought cheers to the visitors. The campaign hashtag is #ambilserius.
To find out more about National Kidney Foundation, log on to the organisation’s website at www.nkf.org.my
ABOUT National Kidney Foundation of Malaysia
The National Kidney Foundation (NKF) Malaysia is a non-profit charitable organization dedicated to helping Malaysians suffering from end stage kidney failure who lack access to or cannot afford dialysis treatment. NKF currently has over 1,600 dialysis patients receiving subsidized dialysis treatment in over 28 dialysis centers nationwide.