McDonald’s reaches out to the community in the north with contribution of over RM500,000

McDonald’s Community Programme seeks to help the underprivileged community in Perlis through various initiatives

McDonald’s Malaysia today contributed a total of RM507,500 to the underprivileged community in Perlis through the McDonald’s Community Programme.

Various initiatives were announced through the programme including McDonald’s business zakat contribution, appointment of youths to participate in McDonald’s NDTS training programme, and the presentation of “Back-to-School” packs.

“We aim to create a positive impact on the communities we operate in. Commitment towards the welfare of the community sits very close to the heart of the McDonald’s team and is a core value of the company. We hope our contributions this year will bring joy to the underprivileged community in Perlis,” said Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.

The Raja Muda of Perlis, Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail graced the event, which was also held in conjunction with the 93rd ‘Kayuhan MAIPs Peduli’ programme. His Highness attended the Perlis state-level Community Programme by McDonald’s Malaysia after conducting a cycling tour around villages in the state to hand out zakat (tithe) to the needy.

The Raja Muda of Perlis, who is also the Patron of MAIPs, is committed to frequent community engagement activities as part of MAIPs’ on-going effort in ensuring the well-being of the underprivileged community in the state.

“We are pleased to see corporations like McDonald’s Malaysia come forward to help the underprivileged community in Perlis. The initiative by the quick service restaurant is commendable and should be emulated. The McDonald’s Community Programme is in line with our 2020 vision of driving excellence in the community by instilling strong human values, including having empathy towards the needs of the community,” said Tuan Haji Mohd Nazim Mohd Noor, Chief Executive Officer, Majlis Agama Islam dan Istiadat Melayu Perlis (MAIPs).

McDonald’s Malaysia’s business zakat contribution

McDonald’s Malaysia fulfilled its zakat obligation to the state of Perlis for the year 2019, contributing a total of RM101,000.

McDonald’s Malaysia recently received the Corporate Zakat Contribution Certificate by Pusat Pungutan Zakat Majlis Agama Islam Wilayah Persekutuan (PPZ-MAIWP), and is in fact the first business to receive this recognition.

“As a business entity that is 100 percent owned by Muslims, it is a religious commitment for us to pay zakat to be distributed to those in need. We have been contributing zakat since 2017 under Lionhorn Pte Ltd, a unit of Reza Group,” said Azmir.

McDonald’s youth employment initiative through NDTS

McDonald’s National Dual Training System (NDTS) is an 18-month industry-oriented training programme which combines 70 percent of practical training in McDonald’s restaurants and 30 percent of theoretical lessons in the classroom.

This fully-sponsored programme is accredited by the Department of Skills Development (DSD) – one of the efforts by the quick-service restaurant to elevate the standards of the company’s human capital development, and nurture new talents, in line with the national agenda.

“We are excited to welcome youths from the state of Perlis to participate in our training programme. We hope that through this programme, the selected individuals will learn the necessary skills to thrive and embark on promising careers that will help enhance the economic status of their families,” said Azmir.

The NDTS programme is part of the McDonald’s Community Programme organised for youths from the underprivileged community. Once these trainees pass the assessment and final test of the programme, they will be qualified for employment at McDonald’s restaurants.

Each trainee will be given a monthly living allowance of RM1,200, medical and insurance benefits, as well as free meals.

 “Back to School” Programme

More than 1,000 children from 36 schools throughout Perlis  will receive “Back-to-School” packs this year. The “Back-to-School” programme is an annual initiative led by McDonald’s Malaysia and its charity of choice, the Ronald McDonald House Charities (RMHC), in collaboration with the Ministry of Education.

The “Back-to-School” 2019 programme, launched in Kuala Lumpur in mid-October, is the largest so far – with RM3 million raised in order for 30,000 primary school children from urban poor and underprivileged families nationwide to receive “Back-to School” packs ahead of the 2020 school year. The packs will be delivered in stages to other states in Malaysia until the end of the year.

Each “Back-to-School” pack, worth RM100, consists of a set of school uniform, a pair of shoes, a pair of socks, and a school bag.

In 2018, McDonald’s Malaysia and RMHC delivered “Back-to-School” packs worth RM1.7 million to 17,000 primary school students. The year before that saw McDonald’s Malaysia and RMHC reaching out to 6,000 students with RM1.2 million raised.

RMHC is McDonald’s Malaysia’s charity of choice that aims to help underprivileged children in Malaysia. To donate or volunteer for RMHC Malaysia, please contact the headquarters of RMHC Malaysia at 03-7843 3388 or visit https://rmhc-malaysia.my/get-involved/make-a-donation/.

About McDonald’s

McDonald’s is the world’s leading food service retailer with approximately 36,000 restaurants worldwide, serving more than 70 million customers daily in more than 100 countries. With 37 years of presence in Malaysia, McDonald’s serves over 13.5 million customers a month at more than 290 restaurants nationwide. McDonald’s employs more than 14,000 Malaysians in restaurants across the nation providing career, training and development opportunities. For more information on McDonald’s, please visit www.mcdonalds.com.my.

About RMHC

RMHC Malaysia was established in February 1990 as a non-profit organization with the mission to create, find and support programmes that directly improve the health and well-being of under-privileged children in Malaysia. RMHC Malaysia operates four main programmes in supporting their core pillars of Health, Education and Welfare. These programmes are the Ronald McDonald House, Ronald  McDonald Sensory Room, Gift of Smile and the ‘Back-to-School’ program. In the last 28 years, RMHC has positively impacted more than 40,000 children’s lives in the areas of health, education and welfare with funding of more than RM20 million. Funds for programmes are collected through the generosity of individual donors through coin-boxes located at McDonald’s Restaurants and from corporate sponsorships and donations. For more information on RMHC, please visit https://rmhc-malaysia.my/.

For further enquiries, please contact:

Wan Shariena Bahrom, McDonald’s Malaysia

+603.7843.3236

WanShariena.Bahrom@my.mcd.com

Nasri Nordin | Norazizan A. Manaf, Persatuan Kebajikan Ronald McDonald Malaysia

+603-7843.3388

Nasri. Nordin@my.mcd.com | Azie.Manaf@my.mcd.com

 

 Jacalyn Kow, Lumos Hill+Knowlton Strategies Azwa Rahmat, Lumos Hill+Knowlton Strategies
 +6012.961.8271 +6011.1131.3106
jacalyn.kow@hkstrategies.com azwa.rahmat@hkstrategies.com

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