Sunplay, Malaysia’s leading sunscreen brand, proudly announces the 4th consecutive year of its impactful “Sending Love & Care to the Ocean” CSR initiative. This year, the initiative takes a significant step forward with an exciting new partnership with Watsons and Reef Check Malaysia for a coral rehabilitation project on Tioman Island, reinforcing Sunplay’s unwavering commitment to ocean conservation.
In a pioneering effort, Sunplay has pledged to donate RM1 from every purchase of Sunplay Ultra Eco-Safe UV Lotion and other outdoor sunscreens sold at Watsons throughout September. This collective effort has successfully raised RM40,000, which will be used to restore vital marine ecosystems by planting coral fragments, essential for sustaining the diverse marine life of Tioman Island.
Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, expressed her enthusiasm for this expanded conservation initiative and her gratitude for the partnerships that made it possible.
“We are thrilled to elevate our ‘Sending Love & Care to the Ocean’ initiative by collaborating with Reef Check Malaysia in a project that not only rehabilitates coral reefs but also engages the local community. This partnership embodies our enduring dedication to protecting these invaluable marine habitats,” Lim Mei Yuen remarked.
Planting of Coral Fragments
Coral reefs, often referred to as the “rainforests of the sea,” are vital to the health of marine ecosystems. They provide habitat for countless marine species, protect coastlines from erosion, and support local economies through tourism and fishing. However, these essential ecosystems are under unprecedented threat from climate change, pollution, and human activities, making conservation efforts increasingly critical.
As part of the rehabilitation project, Sunplay and local islanders planted 400 coral fragments on Tioman Island. The initiative involved 15 local islanders, providing them with training and job opportunities in reef conservation, thereby contributing to the socio-economic development of the community.
Maintenance of Coral Fragments
This effort is not a one-time event; the commitment to coral rehabilitation continues as local islanders monitor the new corals to ensure their growth and survival, highlighting the importance of sustained conservation efforts for the well-being of our oceans.
