Recently, LUSH Malaysia has been at the forefront of sustainability initiatives throughout the country. This year is no exception, with the start of the year focusing on mangrove planting in the Kubang Badak Mangrove Reserve, and a beach clean-up and trash analysis at Teluk Apau, between the islands in the Kilim Geoforest Park, both in Langkawi.
These efforts are part of LUSH Malaysia’s commitment in Marine Conservation. Alongside MareCet, a marine research and conservation NGO, the LUSH team were able to increase awareness of the conditions of marine wildlife and the marine ecosystem. They also had the opportunity to partake in hands-on activities to protect Malaysia’s marine biodiversity.
A total of 235 mangrove saplings were planted by the team, a new figure in their repertoire of sustainability and environmental initiatives. This is only the start of their commitment to mangrove planting this year. Through this initiative, LUSH Malaysia intends to reinforce Langkawi’s coastal resilience by restoring vital mangrove ecosystems.
Langkawi, a haven for marine wildlife, was chosen as the site for this marine conservation initiative due to its rich biodiversity. The Langkawi Archipelago is home to species such as the Indo-Pacific finless porpoise and the Indo-Pacific humpback dolphin—both of which were spotted by the LUSH Malaysia team during their cetacean edutour. The edutour also provided valuable insights into these dolphin species and their crucial role in maintaining a balanced marine ecosystem.
Since 2022, LUSH Malaysia has donated a total of RM226,218.20 of proceeds of Charity Pot to the following NGOs; Coralku, Marine Ecology Research Centre, Tengah Island Conservation, MareCet, Pulihara, Turtle Conservation Society and KUASA. This is in an effort to strengthen animal protection and environmental justice in Malaysia.
These efforts to make Malaysia and the world a better place for both wildlife and the people of Malaysia stem from LUSH Malaysia’s Charity Pot—a body lotion known not just for its moisturising ingredients, but also for its strong ethical mission. 100% of sales from this product in Malaysia (after sales tax) are used to support NGOs that fight the same fight LUSH stands for: animal conservation, human rights and environmental sustainability.
These collaborations with NGOs are LUSH’s initiatives which reflects their commitment to raising awareness amongst the nation on top of their unwavering commitment to creating lasting change.
From December 2018 to April 2025, LUSH has collected 11,384 kilograms of rubbish from beaches in Malaysia, preventing further pollution. The rubbish collected ranged from plastic bottles, plastic bags, bottle caps, styrofoam and other harmful debris.
In previous years, LUSH Malaysia collected rubbish from Riau Beach, Port Dickson, Teluk Cempedak, Kuantan, Batu Ferringhi Beach, Penang, Dalit Tuaran Beach, Kota Kinabalu, Sungai Skudai, Johor and Pulau Hujung, Johor.
In addition to these efforts in Langkawi, LUSH Malaysia also has since adopted 11 endangered species of green sea turtles, one of which was named Lushy. Since Lushy’s first sighting in Pantai Chakar Hutan, Kerteh in 2023, she has deposited 201 eggs in a nest looked after by Pulihara, a turtle conservation NGO based in Terengganu.
Together with Pulihara, LUSH furthered their initiative in marine conservation and protection by adopting 10 nests uniquely named after iconic LUSH products. This was done as a means to protect sea turtles and their eggs from poachers and other threats in the ecosystem.
“LUSH Malaysia is dedicated to inspire others on ethical and sustainable practices by encouraging the public to adopt a more eco-conscious lifestyle—such as by shopping for plastic-free products and recycling your used LUSH pots in order to avoid further waste. Choosing plastic-free products and embracing zero-waste alternatives help prevent pollution, allowing marine wildlife to thrive in a safer environment. Beyond mindful consumer choices, long-term commitments such as waste reduction, supporting conservation efforts and embracing sustainable habits are essential in safeguarding marine ecosystems, leaving the world Lusher than we found it.”— Dr Harvinder Harchand, Director of LUSH Malaysia
In early April, LUSH Malaysia also collaborated with Coralku, a non-profit coral restoration and conservation enterprise. This was their second time collaborating. Together, they planted 208 coral fragments in Lang Tengah Island, following their first successful coral planting of 450 coral fragments back in March 2022.
Between then and now, LUSH Malaysia has planted 100 coral fragments in Gaya Island, Malohom Bay, with the Marine Ecology Research Centre in Kota Kinabalu. They also planted 225 coral fragments in Pulau Tengah, Mersing, Johor with the Johor State Government and Tunku Tun Aminah Sultan Ibrahim Ismail, supported by Tengah Island Conservation—bringing their overall number of corals planted to 983.
