Matrix Concepts Holdings Berhad reaffirmed its long-standing commitment to sustainability and social responsibility with the successful launch of the “Feed A Family” initiative at d’Tempat Country Club. This flagship campaign, organized in collaboration with Kechara Soup Kitchen (KSK), was designed to provide essential food and hygiene aid to underprivileged families across Negeri Sembilan.
Through this initiative, Matrix Concepts raised a total of RM101,094.30, with a unique “Triple the Impact” matching model. For every RM1 donated by the public or staff, Matrix contributed an additional RM2. This resulted in a significant amplification of the original contributions, ensuring the campaign’s success and greater outreach. A symbolic cheque was handed over to KSK by Matrix’s Group Executive Director Mr. Kelvin Lee and Co-Chief Executive Officer Mr. Chai Keng Wai.
Each family received RM250 worth of carefully curated essentials, including trusted, quality brands like MILO, Breeze, Sunsilk, and more. Items such as 10kg rice, cooking oil, toothpaste, shampoo, detergent, and toothbrushes were selected to ensure families received practical and dignified support tailored to their daily needs.
What truly distinguished this campaign was the hands-on involvement of Matrix staff and volunteers. More than 30 volunteers from all business units of Matrix Concepts Group, and the general public joined forces to pack and distribute the aid kits. In teams, they visited recipient homes around Seremban, delivering care packages with warmth and empathy. This door-to-door outreach fostered genuine human connection and underscored the company’s people-first ethos.
The Feed A Family campaign also contributes meaningfully to the United Nations Sustainable Development Goals (SDGs), particularly in reducing inequality and promoting well-being for all. It exemplifies Matrix Concepts’s CSR values in action: building stronger communities, creating social impact, and fostering inclusive growth.
As a company built on the belief of “Matrix for People,” Matrix Concepts remains dedicated to championing initiatives that uplift lives, spread kindness, and create sustainable change. The Feed A Family campaign may have started with food, but it ultimately served something far greater – hope, dignity, and unity.
