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Improving Lives  – A Timely Touch

Improving Lives – A Timely Touch

AIA Bhd, through its Corporate Social Responsibility (CSR) programme AIA Touching Lives, sought to improve the lives of underprivileged children born with heart defects and cleft lips/palate back in 2013. Recently, CSR Malaysia gets in touch with AIA on its Touching Lives programme that focuses on healthy living with an emphasis on activation and programmes that help the community to better and healthier lives; reflecting the importance AIA places on contributing to the sustainability and well-being of the communities it serves.

This year, in conjunction with World Heart Day and World Smile Day, AIA reaffirmed its commitment towards the two causes and raised RM170,000 through its annual Charity Bazaar ran entirely by its employees.

CSR – Its Potential A Hidden Gem?

CSR – Its Potential A Hidden Gem?

There is growing awareness that protecting the environment and the well-being of communities is the responsibility of everyone. As such, it has led to the redistribution of social initiatives from the government towards the private sector. Aligned to this, the private...

Valuing Life, Contributing To The Community

Valuing Life, Contributing To The Community

Over the last 40 years, Life Insurance Association of Malaysia (LIAM) has been involved with many community service activities. Apart from being a leading insurance association in the country, LIAM also plays its part in giving back to the community through many of...

The Importance Of Being Niche

The Importance Of Being Niche

CSR Practitioner Sujitra Jayaseelan believes that companies should be focused on niche areas in their social work for two reasons: not only is it the right thing to do, it is also a good way to channel their resources for maximum impact. Sujitra Jayaseelan's...

Extending Road Safety Awareness

Extending Road Safety Awareness

Under the company’s theme of “One Team - Customer First”, UMW Toyota Motor puts high priority and attention to customers’ needs and demands.  Toyota’s philosophy of improving the quality of life and contributing to the society where...

Enjoying Precious Time Together

Enjoying Precious Time Together

Showing appreciation and giving back to a society from which we have gained so much is the best way to repay society.  IREKA CARES have been consistent in the past 5 years in supporting of various children homes and have Ireka’s volunteers sincerely to...

Nepal Earthquake Disaster Relief Art Exhibitions

Nepal Earthquake Disaster Relief Art Exhibitions

On the fateful day of 25 April 2015, an earthquake of magnitude 7.8 struck Nepal, leaving trails of destruction that snatched more than 8,000 lives and impacted over 8 million people. Shortly after that, on 12 May 2015, another earthquake of magnitude 7.4 shook...

Recognising Asian CSR Champions

Corporate Social Responsibility (CSR) programmes have become the de facto practice incorporating sustainable business strategies enabling the sharing of added value amongst the community at large. The realisation of long-term sustaining benefits for corporations as...

Great Steps in Nation-Building

Great Steps in Nation-Building

A young girl once said, no one has ever become poor by giving, and that wise child was none other than Anne Frank. Giving does not necessarily have to be in the materialistic form - meaningful giving starts from the heart. Fully committed to embracing its mission to...

Making Life More Beautiful

Making Life More Beautiful

The Malaysian AEON Foundation (MAF)  runs all the major charity events and community services under AEON Group. The Foundation also hopes to provide financial aid to those who are in need of an education, a proper living environment and medical assistance - an...

A Sustainable Garden

A Sustainable Garden

The activist is not the man who says the river is dirty. The activist is the man who cleans up the river. There is no doubt about Berjaya Starbuck Coffee Company Sdn Bhd’s (Starbucks) understanding of the natural world and how it can make it a better place for...