Magnum adopts a holistic approach towards being a responsible corporate citizen , and its Corporate Social Responsibility (CSR) Initiatives address the multiple segments of the community’s needs, namely in the areas of education, medical, welfare and culture. Recently, CSR Malaysia takes a peek at Magnum Corporation Sdn Bhd’s CSR initiatives and its commitment in making a sustainable community.

Corporations ought to think seriously about providing childcare services (also known as creche) for the children of their employees at the workplace. While this gives much convenience and satisfation to the employees, the company has much to gain too in terms of higher productivity by staff, increased employee retention rates and reduced medical leaves taken to look after children.

OLDTOWN Children Care Fund (OCAF) was established on 14th June 2008 with the objective of sowing love, hope and purpose into the lives of orphaned, abandoned and vulnerable children around Malaysia. This aid fund is currently contributing to meet medical, educational and emergency expenses as well as short term living expenses to those in need.

KPMG is a global network of professional firms providing audit, tax and advisory services. Over the years KPMG in Malaysia has been active in various activities to support the community. Recently, CSR Malaysia gets in touch with KPMG Malaysia to gain a better insight into the organization and its CSR initiatives.

KFC and Pizza Hut Malaysia’s 2015 World Hunger Relief (WHR) campaign successfully collected a total of RM3.6million through its recent fundraising campaign. It is roughly a million more than 2014’s effort. Recently, CSR Malaysia gets in touch with QSR BRANDS (M) SDN BHD to gain a better insight into the organization and its CSR initiatives with the World Hunger Relief (WHR) that have generated over RM17 million collectively through its numerous fund raising awareness campaigns and tremendous support from the public.

Clarins launched the Clarins We Care Charity Campaign to support Orang Asli education in collaboration with SOLS 24/7 Malaysia, an award-winning humanitarian organisation dedicated to serve, educate and empower rural and urban communities across the country.

AIA Bhd, through its Corporate Social Responsibility (CSR) programme AIA Touching Lives, sought to improve the lives of underprivileged children born with heart defects and cleft lips/palate back in 2013. Recently, CSR Malaysia gets in touch with AIA on its Touching Lives programme that focuses on healthy living with an emphasis on activation and programmes that help the community to better and healthier lives; reflecting the importance AIA places on contributing to the sustainability and well-being of the communities it serves.

This year, in conjunction with World Heart Day and World Smile Day, AIA reaffirmed its commitment towards the two causes and raised RM170,000 through its annual Charity Bazaar ran entirely by its employees.