As part of its ongoing commitment to sustainability and community well-being, Tune Protect continues to champion initiatives that create meaningful, long-term impact beyond insurance. One such initiative is the Tune Protect Free Market: Give and Grow Programme, a community-focused event designed to encourage greener living, promote sustainable habits and foster collective responsibility for the environment.
Held on 21 June at the Curve, Mutiara Damansara, the full-day event ran from 10.00am to 10.00pm and welcomed a steady stream of visitors from morning until night. The strong turnout reflected a growing public interest in sustainability and demonstrated how simple, accessible actions can inspire broader environmental awareness within the community.
At the heart of the Give and Grow Programme was the distribution of more than 2,000 potted plants to the public. These plants comprised a thoughtful mix of edible varieties, such as herbs and vegetables, alongside decorative species. By offering both practical and aesthetic options, the initiative ensured that every visitor could take home something meaningful, whether to support home gardening, encourage self-sufficiency through edible plants, or enhance living spaces with greenery.
A total of 45 Tune Protect volunteers took part in the programme, dedicating their time and energy to engage with the public throughout the day. Their involvement went beyond plant distribution; volunteers actively interacted with visitors, shared basic plant care tips and helped create a welcoming and inclusive atmosphere. This strong volunteer turnout reflects Tune Protect’s internal culture of purpose-driven engagement, where employees are encouraged to contribute directly to initiatives that align with the company’s sustainability values.
The event attracted a diverse range of participants, including families, individuals and plant enthusiasts. Children were introduced to the idea of caring for plants, while adults engaged in conversations around sustainable living and small lifestyle changes that can make a positive environmental difference. The lively interactions and continuous engagement created an uplifting, vibrant community atmosphere, transforming a simple plant giveaway into a shared learning and connection experience.
The Give and Grow Programme was intentionally designed to promote greener living by making sustainability accessible and tangible. By placing plants directly into the hands of the community, Tune Protect aimed to encourage sustainable habits at a household level. Edible plants can help reduce reliance on store-bought produce, while decorative greenery contributes to healthier, more pleasant living environments. Collectively, these small actions support broader environmental goals, including increased awareness of urban greening and responsible consumption.
Beyond its immediate impact, the initiative reflects Tune Protect’s broader sustainability approach that prioritises community engagement, practical action and long-term behavioural change. Rather than focusing solely on awareness, the programme empowered individuals to participate actively in sustainability by nurturing and maintaining the plants they received.
The Tune Protect Free Market: Give and Grow Programme underscores the company’s belief that sustainability is most effective when it is inclusive, participatory, and rooted in everyday actions. By bringing together employees, community members, and a shared purpose in a single space, the initiative demonstrated how corporate responsibility can translate into real-world impact.
As Tune Protect continues its sustainability journey, initiatives like Give and Grow serve as a reminder that meaningful change often begins with simple steps, planting seeds, fostering care and growing together as a community.
