Duopharma Biotech Berhad (“Duopharma Biotech” or “the Company”) is supporting efforts to promote better nutrition among schoolchildren for the second year running. Through the CHAMPS Nutribar range, the Company’s leading nutrition brand CHAMPS® is the main sponsor of the nationwide Kempen Pemakanan Seimbang CHAMPS® targeted at primary school students. This year, the campaign, co-organised by Sin Chew Media Corporation and the National Union of School Heads Malaysia (Kesatuan Kebangsaan Guru-Guru Besar Malaysia), and endorsed by the Ministry of Education, is themed ‘Balanced Nutrition Starts with Breakfast’, focusing on educating students on the importance of breakfast and fostering balanced eating habits.
The campaign was officially launched by Dato’ Haji Abdul Muie Ngah, Director of the Daily School Management Division, Ministry of Education, and witnessed by Koo Cheng, Executive Director of Sin Chew Media Group and CEO of Sin Chew Daily, Chuah Soo Cheng, President of the National Union of School Heads Malaysia, and Shamsul Idham Ahad, Chief Executive Officer of Duopharma Consumer Healthcare Sdn Bhd. Also present were teachers and students from selected participating schools and nutritionists from the Ministry of Health.
The Kempen Pemakanan Seimbang CHAMPS is targeted at primary schools across Peninsular Malaysia. As part of the campaign, nutritionists from the Ministry of Health will visit selected primary schools to give talks on balanced nutrition and the importance of eating healthy breakfasts in fun and interactive sessions featuring captivating performances by magicians. Campaign flyers and CHAMPS® Nutribar product samples will be distributed at selected primary schools, while the campaign will also be further promoted through Sin Chew Daily’s publications and online channels, which are estimated to reach over 200,000 students and parents.
“In line with our mission of being the ‘Leading Healthcare Group Providing Quality and Innovative Solutions,’ Duopharma Biotech believes in ensuring that children receive all the nutrition they need for good physical health and mental development. The Kempen Pemakanan Seimbang CHAMPS® was well-received and benefited many students last year, and we are pleased to continue supporting this meaningful effort. A balanced and nutritious breakfast is important to help children start their day energetically, improve concentration in school, and support physical development,” said Shamsul Idham Ahad, Chief Executive Officer of Duopharma Consumer Healthcare Sdn Bhd.
