Corporate social responsibility (CSR) has always been an integral part of Sunway’s DNA. Sunway is committed to empowering communities nationwide through #SunwayforGood, a pledge to do good and stand alongside Malaysians, for good.
Whether it involves building school libraries for indigenous communities, packing meals for food banks, or providing aid to victims of natural disasters, #SunwayHeroes have consistently risen to the occasion, crossing racial and religious lines to help those in need.
These selfless efforts serve as shining examples that reflect the true spirit of Sunway and reaffirm the belief that no corporation can exist apart from the communities it serves.
Sunway’s CSR Strategy
Sunway’s CSR initiatives under the #SunwayforGood umbrella champion long-term partnerships and staff volunteer-driven efforts in three key areas: education, healthcare, and community enrichment.
These three pillars are aligned with the 17 United Nations Sustainable Development Goals (UN-SDGs), adopted by all United Nations member states in 2015. The UN-SDGs provide a shared blueprint to address 17 interconnected global challenges for peace and prosperity for people and the planet by 2030.
Alongside volunteers from Rise Against Hunger Malaysia, the Sunway community come together each year in a mission to pack two million meals for undernourished communities nationwide.
Staff Volunteerism
A significant attribute of a purpose-driven organisation is the concerted effort displayed and reinforced by senior management to instil a culture of volunteerism and the spirit of giving back to society among all staff through community volunteer programmes.
By engaging in hands-on volunteer work, #SunwayHeroes gain a deeper appreciation of the hardships faced by the less fortunate and marginalised sectors of society, while also experiencing personal growth and forming lasting connections with like-minded individuals.
Beyond Sunway’s staff, residents, students, and people who work around Sunway’s townships are regularly invited to join CSR initiatives.
Taking home Gold for “Employer of the Year” and “Excellence in Employee Volunteerism” at the HR Excellence Awards 2023
Impact
Sunway’s commitment to fostering a work environment that encourages staff volunteerism was recognised with a GOLD award in the categories of “Excellence in Employee Volunteerism” and “Employer of the Year” at the HR Excellence Awards 2023, a regional platform honouring best-in-class HR practices through a rigorous peer-reviewed process by a jury of HR practitioners across Asia.
Efforts to establish a culture that prioritises the value of community engagement were also recognised with a BRONZE award in the category of “Excellence in CSR Strategy.”
In addition, Sunway won Conglomerate of the Year for Community Well-being Leadership at the Sustainability and CSR Awards 2023, endorsed by the Ministry of Women, Family and Community Development of Malaysia. Sunway is a six-time winner of this coveted CSR award.
These accolades would not have been possible without the time and dedication of #SunwayHeroes. This spirit of volunteerism reflects Sunway’s commitment to nation-building and the CSR mission to leave no one behind.
Constant development of strategies is underway to encourage greater involvement across all business divisions at Sunway. Programmes in the pipeline include volunteer onboarding, training, and education that will further elevate the volunteer experience.
What’s Next?
Since its inception, the flagship CSR initiative #SunwayforGood has touched the lives of hundreds of thousands of beneficiaries. Underscored by Sunway’s core values and purpose-driven commitment, the aim is to positively impact millions more across the country in the years ahead.
As Sunway celebrates its 50th anniversary in 2024, #SunwayHeroes will continue to be an integral part of the corporate identity as a caring organisation that does well by doing good.
With three overarching goals guiding the CSR journey, the aspiration is to make a lasting impact on the lives touched
