In a battle against poverty, Leo Burnett Malaysia and Dignity for Children collaborated in a campaign aimed to help underprivileged kids break the cycle of poverty within the area of Sentul.“Alphabet City”, a set of A-Z flashcards that showcases Sentul’s rich history and stunning sights through the blend of the alphabet with the corresponding illustration of a landmark of Sentul, creating a uniquely Malaysian style typography. The campaign sold notebooks, postcards and art prints featuring the design, with extra materials and proceeds given back to Dignity for Children in their mission of educating the public and the children of Dignity, one card at a time.
