A young girl once said, no one has ever become poor by giving, and that wise child was none other than Anne Frank. Giving does not necessarily have to be in the materialistic form - meaningful giving starts from the heart. Fully committed to embracing its mission to...
Making Life More Beautiful
The Malaysian AEON Foundation (MAF) runs all the major charity events and community services under AEON Group. The Foundation also hopes to provide financial aid to those who are in need of an education, a proper living environment and medical assistance - an...
A Sustainable Garden
The activist is not the man who says the river is dirty. The activist is the man who cleans up the river. There is no doubt about Berjaya Starbuck Coffee Company Sdn Bhd’s (Starbucks) understanding of the natural world and how it can make it a better place for...
One Step At A Time
VADS Berhad (VADS) is one of Malaysia’s leading Managed Integrated ICT/BPO Service Provider. It was established as a joint venture between IBM and Telekom Malaysia Berhad (TM) and became a wholly-owned subsidiary of TM when IBM left a few years later. Using...
Inspiring The Younger Generation
More often than not, reaching out and taking someone’s hand is the beginning of a wonderful journey. It is believed that when we take the first step to help others, our boundaries are enlarged, people are engaged and a ripple effect is created. So does the...
Meaningful Nation Building
There is nothing more beautiful than going out of one’s way to make life beautiful for another, let alone the whole nation. In this issue, CSR Malaysia catches up with Prudential Assurance Malaysia Berhad (PAMB) on its recent announcement to commit RM50 million...
Charting A New Course
One of Malaysia’s most committed Corporate Social Responsibility (CSR) proponents is the EMKAY Group, a well-established property developer in Malaysia, founded and led by the charismatic and dynamic Tan Sri Mustapha Kamal, or more fondly known as MK. In this...




